Calling California with Forrest Faszer

I may be considered new to the team at Pollen Systems, but what I am not new to is California’s Capital, Sacramento.

Coming from a farming family myself, I was born and raised here on the Sacramento River Delta, on one of my family’s very own pear and cherry orchards. Since there are so many farmers in Sacramento it seems fitting that it also holds the title of being the Farm-To-Fork Capital of the United States. Meaning Sacramento’s local restaurants, supermarkets, and (of course) farmers markets, offer some of the freshest produce, all made possible by our local farmers.

One of our largest and most iconic crops here in California are our almonds. According to the Almond Board of California, the golden state grows 80% of the world’s almonds on an estimated 1.4 million acres of orchards. Isn’t that nuts?! Also, 91% of those acres are operated and owned by multigenerational family farms.

California’s family farms, large or small, remain family farms by making well-informed, day-to-day decisions on when to plant, irrigate, prune, pollinate, applicate, harvest, etc… It’s all about timing and achieving the best crop vigor/health/yield possible. Pollen System’s goal is to help perceive the best day-to-day decisions possible by harvesting data and turning it into actionable insight for farmers, and I’m looking forward to helping make that goal a reality here in the golden state of California.