The Elevator Pitch

At a young company, cash is king. You need to constantly be monitoring your expenses, while at the same time either bootstrapping or raising money from angel investors or venture capitalists to help grow the business.

One of the things that every Founder has to learn to do is a one-minute "Elevator Pitch". Imagine seeing a famous investor as you ride the elevator to our floor. How fast could you pitch them your idea before you get to the top of the building?

Last year I had the opportunity to do this --- for real --- at Geekwire's Elevator Pitch Contest. You can view the episode here.

Keith McCall, CEO and Founder of PollenSystems talks animatedly in a modern office setting with a blurred background. His hands are clasped together as he speaks.

Our current one minute pitch (when properly executed) goes something like this:

Pollen represents data, visible and invisible, that pervades farms throughout the world. Pollen Systems harvests that data, turning it into actionable input that helps farmers grow better crops.

We fly drones and fixed wing aircraft, use IoT sensors and mobile devices to collect and process information, serving customers in Washington, Oregon, California and Chile.

Our patented process tells farmers how to better address issues such as water usage and pests and diseases

We started with wine grapes, but have since expanded into apples, cherries, kiwis, avocados, and many more crops.

Last year we raised $1 million in a seed round to build the business in North America and Chile and perform pilots in Peru and South Africa.

We are raising an additional $2 million Series A round to continue to expand into other crops and geographies. Please join us!

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Data with Drew: Vegetation Indices

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Canola Farms in the Snake River Area